CLIENT: 

TASTE OF SHANGHAI

Northern Chinese and Shanghai Cuisine, made using traditional techniques and authentic recipes.

Case Study: Taste Of Shanghai

As Taste Of Shanghai grew popular among Chinese consumers, there was also an opportunity to tap into the local market and increase their customer base in an increasingly competitive market. Furthermore, Jennifer, owner of Taste Of Shanghai, wanted to place more emphasis on the quality and freshness of food at her restaurants, as well as it’s very accessible price point for customers such as uni students and local families alike. Furthermore, their Burwood branch also had begun live entertainments at their store on Wednesday nights and required an online activation to increase awareness of these new activities happening in-store. Together with our social media plan, media relations and event organisations, we helped Jennifer for a period of 3 – 6 months fine tuning her local marketing strategy to continually make Taste Of Shanghai a destination for new and returning customers.

RESULT: 

  • Experienced an increase in local customer bookings and visitations¬† after hosting an engaging and fun dumpling workshops for Taste of Shanghai, to educate local customers about Taste of Shanghai’s speciality.
  • Hosted a Chinese New Year dinner event and invited KOLs to visit Taste of Shanghai’s kitchen to know more about food making process and the culture of Chinese New Year Eve. This helped illustrate’s Taste Of Shanghai’s strong connection with Chinese Culture.
  • Introduced multiple KOLS for media visits and partnered them up with the Taste of Shanghai brand for ongoing promotions over a period of 3 months and more.